This study aims to develop a list of marketing opportunities in sports clubs. The researcher has used the descriptive approach suitable for the nature of the study. The study sample is consisted of (452) members of the cadres and workers in the Ministry of Sports Affairs, the boards of sports associations/clubs, executives in sports associations/clubs, and media professionals in the sports field. They have been selected randomly and tested by administering a questionnaire developed by the researcher. This questionnaire is consisted of (55) items measuring three axes: axis of proposed marketing strategies for some sports clubs, axis of legislation and laws on investment in sports clubs, and axis of the importance of companies investment in sports clubs. After conducting the statistical analysis of the sample data, the researcher has concluded that there is a lack and variety in marketing potential in sports clubs as well as the clubs are unable to market and invest in these potentials. The researcher recommends that the existence of the necessary motivating and encouraging incentives to invest in the sports sector shall dispel the concerns of companies and businessmen to invest in sports clubs because they are a profitable investment.